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Consumer profile and product knowledge affect the usefulness of a quality label as a tool to differentiate a product: A chilean survey

Publicado en:Foods. 10 (7): - 2021-07-01 10(7), doi: 10.3390/foods10071482

Panea B;

Afiliaciones

30351343-0 regional program FNDR Region de Los Lagos "Capacitacion y valorizacion de productos pecuarios" BIP - Financiador
Centro de Investigaci?n y Tecnolog?a Agroalimentaria de Arag?n - Autor o Coautor
Centro de Investigaci?n y Tecnolog?a Agroalimentaria de Arag?n , Universidad de Zaragoza - Autor o Coautor
Centro de Investigación y Tecnología Agroalimentaria de Aragón - Entidad de origen
Ctr Invest & Tecnol Agroalimentaria Aragon, Unidad Prod & Sanidad Anim, Avda Montanana 930, Zaragoza 50059, Spain - Autor o Coautor
INIA Remehue, Inst Invest Agr, Ruta 5 Sur Km 8, Osorno 5290000, Chile - Autor o Coautor
Instituto de Investigaciones Agropecuarias - Autor o Coautor
Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria - Financiador
Univ Zaragoza, CITA, Inst Agroalimentario Aragon IA2, Zaragoza 50013, Spain - Autor o Coautor
Universidad de Zaragoza - Autor o Coautor
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Resúmen

Resúmen: Quality labels are useful tools to differentiate food products, but only if consumers recognise them and associate them with specific characteristics. An online survey was conducted to investigate whether Chilean consumers knew about Novillo de Osorno, for which a quality label is being developed. The survey was divided into five blocks: lifestyles, meat consumption and purchase habits, meat choice behaviour, knowledge about Novillo de Osorno, and consumers’ socio-demographic information. The place of residence and consumer gender, age, or income were important cues in defining consumers’ lifestyles, meat consumption and purchase habits. Respondents could be grouped into three main groups: 1. Younger people: urban with medium-high incomes, which search only for pleasure; 2. Foodies uninvolved and Females uninvolved: females with the highest income level that chose food for nutritional reasons; and 3. Traditional people: men older than 55 with low incomes, living in the Northern areas and interested in taste and in the meat’s origin. Nearly 60% of respondents had never heard about Novillo de Osorno. Hence, the supply chain has an opportunity to extend the market. Since price and confidence in the origin are important cues, they must be considered in the design of promotion strategies.

Palabras clave: consumer; meat; online survey; perception; Consumer; Meat; Online survey; Perception; Quality label

Indicios de calidad

WoS Scopus by Scimago
Best Categ.Food Science & TechnologyHealth Professions (Miscellaneous)
WoSScopus by ScimagoSPIFecytAgaurDialnetCircCapesMiar
IF5.5610.726--10.500
Rank35/1437/52
QQ1Q1----C-
DD3D2-
TT1T1
PP76P14
Index ERIC-
Index Emergin-
Index AHCI-