{rfName}
Co
Grant support

This work was funded by the El Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria (INIA): INIA RTA 2013-0092-00-00 Comportamiento del consumidor en la compra de alimentos con alegaciones nutricionales y/o de salud. The authors thank the editor, Anderson de Souza Sant'Ana,and two anonymous journal reviewers for their valuable comments and suggestions, which have helped us to improve the quality of the paper significantly. We also thank Kessels Roselinde for her valuable opinions and suggestions related to the choice design.

Análisis de autorías institucional
Ballco P. - Autor o Coautor
De-Magistris T. - Autor (correspondencia)
Compartir
Publicaciones > Artículo

Consumer preferences for nutritional claims: An exploration of attention and choice based on an eye-tracking choice experiment

Publicado en:Food Research International. 116 37-48 - 2019-02-01 116(), doi: 10.1016/j.foodres.2018.12.031

Ballco P.; De-Magistris T.;

Afiliaciones

Agricultural, Food, and Resource Economics, Michigan State University, East Lansing, MI 48824, USA. Electronic address: vcaputo@msu.edu. - Autor o Coautor
Centro de Investigación y Tecnología Agroalimentaria de Aragón - Entidad de origen
Ctr Invest Tecnol Agroalimentaria Aragon CITA, Unidad Econ Agroalimentaria, Avda Montanana 930, Zaragoza 50059, Spain - Autor o Coautor
El Instituto Nacional de Investigacion y Tecnologia Agraria y Alimentaria (INIA) [INIA RTA 2013-0092-00-00] - Financiador
Instituto Agroalimentario de Aragón-IA2, CITA-Universidad de Zaragoza, Zaragoza, Spain. Electronic address: pballco@aragon.es. - Autor o Coautor
Instituto Agroalimentario de Aragón-IA2, CITA-Universidad de Zaragoza, Zaragoza, Spain. Electronic address: tmagistris@aragon.es. - Autor o Coautor
Michigan State Univ, Agr Food & Resource Econ, E Lansing, MI 48824 USA - Autor o Coautor
Unidad de Economía Agroalimentaria, Centro de Investigación y Tecnología Agroalimentaria de Aragón (CITA), Avda. Montañana 930, 50059 Zaragoza, Spain - Autor o Coautor
Univ Zaragoza, CITA, IA2, Zaragoza, Spain - Autor o Coautor
More +

Resúmen

Resúmen: Nutritional claim (NC) requirements on food packages are among the most important and influential EU policy measures related to diet and have the capacity to promote healthy eating. This study combines a discrete choice experiment (DCE) method with eye-tracking (ET) technology to assess consumer preferences for multiple NCs in yogurt selection and explores the relationships between the NC preferences and the visual attention paid to these claims and the visual attention and choice decisions. The results indicate that the low-sugar NC was the least-preferred claim in all the models. Overall, the presence of NCs generally increases visual attention in terms of fixation count, which may be linked to an increased likelihood of affecting the final decision to purchase yogurts with NCs.

Palabras clave: Attribute non-attendance; Choice; Consumer; Dairy-products; Eye tracking; Food choice; Health claims; Information; Nutritional claim; Perception; Segmentation; Sustainability labels; Visual-attention; Willingness-to-pay; Yogurt

Indicios de calidad

WoS Scopus by Scimago
Best Categ.Food Science & TechnologyFood Science
WoSScopus by ScimagoSPIFecytAgaurDialnetCircCapesMiar
IF4.9721.440--11.000
Rank11/13616/271
QQ1Q1-----A1
DD1D1-
TT1T1
PP92P6
Index ERIC-
Index Emergin-
Index AHCI-