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Impact on the Sustainable Development Goals (SDGs)

Analysis of institutional authors

Marco P.Author

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December 1, 2020
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Forest bioeconomy in the media discourse in Spain

Publicated to: AMBIO. 49 (12): 1897-1911 - 2020-12-01, DOI: 10.1007/s13280-020-01390-0

Authors:

Sanz-Hernandez, Alexia; Esteban, Encarna; Marco, Pedro; Soriano, Gerardo
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Affiliations

Agrifood Res & Technol Ctr Aragon CITA, Dept Forest Resources, Av Montanana 930, Zaragoza 50059, Spain - Author
Calle Pintor Adrian Aldecoa 4, Vitoria 01008, Spain - Author
Univ Zaragoza, Dept Econ Anal, Sch Social Sci & Humanities & IA2, Teruel, Spain - Author
Univ Zaragoza, Dept Psychol & Sociol, Sch Social Sci & Humanities, Calle Atarazanas 4, Teruel 44003, Spain - Author
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Abstract

Media can play a key role in shaping public opinion and setting a policy agenda by conveying and influencing public discourse. This article evaluates how the Spanish media has covered the topic of the forest bioeconomy and what kind of discourse it has produced and reproduced around it. For this purpose, we analysed the content of 204 national and regional newspaper articles. The results reveal the scarce penetration of the forest bioeconomy in media and some weaknesses in the narrative production and communicative dimension. The discourse is mainly constructed by governments with a limited presence of multiple stakeholders and an absence of conflict and divergent or alternative views. In addition, the discourse only addresses regional or local problems within the framework of an extended and dominant paradigm of economic growth considering the forest bioeconomy as an opportunity to combat fire, rural abandonment, smallholdings, and poor forest management. We conclude that media is not using its strategic potential and capacity as a public space. To become agents of change, the media should reflect a forest bioeconomy based on successful experiences of innovation and valorization, and adopt a transformative social vision that gives relevance to the interconnection between multiple stakeholders, forest multifunctionality and rural development.
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Keywords

communication strategiesforest bioeconomymedia coveragenarrative patternsClimate-changeCommunication strategiesConflictEconomic developmentEconomic growthFireFiresForestForest bioeconomyForest ecosystemForestsGermanyInnovationManagementMass-mediaMedia coverageMedia roleNarrative patternsNarrativesNo povertyPerceptionPolicyPolitical discoursePovertyPublic opinionPublic-opinionSpainStakeholders' visionStakeholders’ visionState roleStrategic approachTransitionsValorizationWildfire

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal AMBIO due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2020, it was in position , thus managing to position itself as a Q1 (Primer Cuartil), in the category Geography, Planning and Development. Notably, the journal is positioned above the 90th percentile.

Independientemente del impacto esperado determinado por el canal de difusión, es importante destacar el impacto real observado de la propia aportación.

Según las diferentes agencias de indexación, el número de citas acumuladas por esta publicación hasta la fecha 2026-11-10:

  • WoS: 14
  • Scopus: 16
  • Europe PMC: 3
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Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2026-11-10:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 108 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
Continuing with the social impact of the work, it is important to emphasize that, due to its content, it can be assigned to the area of interest of ODS 1 - End poverty in all its forms everywhere, with a probability of 48% according to the mBERT algorithm developed by Aurora University.
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Project objectives

Los objetivos perseguidos en esta aportación son analizar la cobertura mediática española sobre la bioeconomía forestal, evaluar el tipo de discurso producido y reproducido en los medios, determinar la presencia y diversidad de actores involucrados en dicho discurso, caracterizar las temáticas predominantes relacionadas con problemas regionales y el paradigma económico dominante, y examinar el potencial estratégico de los medios como espacio público para promover una visión transformadora que integre innovación, valorización, multifuncionalidad forestal y desarrollo rural.
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Most relevant results

Los resultados más relevantes del estudio sobre la bioeconomía forestal en el discurso mediático en España evidencian una escasa penetración del tema en los medios. En primer lugar, el análisis de 204 artículos periodísticos nacionales y regionales revela una narrativa dominada principalmente por gobiernos, con limitada presencia de múltiples actores y ausencia de conflictos o visiones alternativas. En segundo lugar, el discurso se centra en problemas regionales o locales bajo un paradigma dominante de crecimiento económico. Finalmente, se identifica que los medios no aprovechan su potencial estratégico para promover una visión transformadora que integre innovación, valorización, multifuncionalidad forestal y desarrollo rural.
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