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August 31, 2025
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Consumer attitudes towards organic vegetables: Segmentation and market potential

Publicated to: Economía Agraria Y Recursos Naturales. 25 (1): 179 - 200 - 2025-01-01 25(1), DOI: 10.7201/earn.2025.01.08

Authors:

Fortea, C., Gracia, A. & Maza, M.T.
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Abstract

The aim of this study is to analyse the attitudes of Aragonese consumers towards organic vegetables and to segment them according to these attitudes. To this end, an online survey was carried out among vegetable consumers over 18 years of age in Aragon. The results indicate that attitudes can be grouped into two factors, one reflecting positive aspects and the other negative. Two consumer segments were obtained, one of which was that of potential consumers of organic vegetables, showing a greater willingness to buy them and a greater concern for their health and the environment.
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Keywords

Agricultura y alimentaciónAgricultura y alimentación. generalidadesEconomía aplicadaEconomía y empresaGrupo c

Quality index

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2026-01-01:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 1 (PlumX).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

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