{rfName}
Li
Indexado en
Citaciones

3

Análisis de autorías institucional
Sepúlveda Ws - Autor o Coautor
Compartir
Publicaciones > Artículo

Linking Dark Chocolate Product Attributes, Consumer Preferences, and Consumer Utility: Impact of Quality Labels, Cocoa Content, Chocolate Origin, and Price

Publicado en:Journal Of International Food And Agribusiness Marketing. - 2021-01-01 (), doi: 10.1080/08974438.2021.1908924

Sepúlveda Ws;

Afiliaciones

Asociación de Productores de Cacao Piedra de Plata - Autor o Coautor
Centro de Investigación y Tecnología Agroalimentaria de Aragón - Entidad de origen
Universidad de Investigación y Desarrollo - Autor o Coautor
Universidad de Zaragoza - Autor o Coautor
Universidad Técnica de Manabí - Autor o Coautor
More +

Resúmen

Resúmen: This study was conducted in Ecuador and Spain to identify consumers’ preferences regarding several product attributes in dark chocolates by defining the utility function. A total of 364 consumers from both countries participated in this study. The impact of attributes on consumer utility was estimated based on a discrete choice experiment. The results showed that organic production label, cocoa content, the origin of dark chocolate, and price significantly affect consumer utility. These results provided important information regarding attributes that have an impact on buying behavior and can be used by producers to differentiate their products.

Palabras clave: Cocoa/chocolate; Consumer preferences; Consumer utility; Discrete choice; Product attributes

Indicios de calidad

WoS Scopus by Scimago
Best Categ.-Business and International Management
WoSScopus by ScimagoSPIFecytAgaurDialnetCircCapesMiar
IF-0.421--10.000
Rank-179/434
Q-Q2----B-
D-D5-
T-T2
P-P42
Index ERIC-
Index Emergin-
Index AHCI-