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Publicaciones > Artículo

The role of promotion tools used in the spanish campaign to promote new lamb meat cuts

Publicado en:Spanish Journal Of Agricultural Research. 19 (1): - 2021-01-01 19(1), doi: 10.5424/sjar/2021191-15854 I

Uldemolins Gómez, Pilar; Maza MT;

Afiliaciones

Instituto Agroalimentario de Aragón-IA2 (Universidad de Zaragoza-CITA), Zaragoza, Spain - Autor o Coautor
Univ Zaragoza, CITA, Inst Agroalimentario Aragon IA2, Zaragoza, Spain - Autor o Coautor
Univ Zaragoza, Dept Agr Sci & Nat Environm, C Miguel Servet 177, E-50013 Zaragoza, Spain - Autor o Coautor
University of Zaragoza, Dept. Agricultural Sciences and Natural Environment, C/ Miguel Servet 177, Zaragoza, 50013, Spain - Autor o Coautor

Resúmen

Palabras clave: behaviors; choice; conservation; consumers; preferences; promotional tools; retailers; Consumers; Food; Lamb products; Promotional tools; Retailers

Indicios de calidad

WoS Scopus by Scimago
Best Categ.Agriculture, MultidisciplinaryAgronomy and Crop Science
WoSScopus by ScimagoSPIFecytAgaurDialnetCircCapesMiar
IF1.2330.291--11.000
Rank36/59209/386
QQ3Q3-----B1
DD7D6-
TT2T2
PP38P55
Index ERIC-
Index Emergin-
Index AHCI-